Intercultural communication has become a 'hot topic' in the training of business people (both language-focused and general).
Robert Gibson draws on his own experience as a training manager in a multinational company to provide an introduction to this diverse and fascinating subject.
The book is organized into five chapters: Chapter 1: ('The intercultural challenge') looks at the 'why, what, and how' of Intercultural Communication.
It provides definitions of intercultural communication, explains why it is important, discusses some of the barriers to intercultural communication, and explores some successful strategies for dealing with difference.
Chapter 2: ('Cultural dimensions') presents the work of some of the leading figures in the field, and then goes on to discuss specific areas of interest, including: non-verbal communication, power relations, communication between individuals and groups, dealing with uncertainty, and communication between men and women.