Fundamentals of strategic management
Guerras Martín, Luis Angel ; Navas López, José E. ; Navas López, José EmilioCivitas Ediciones, S.L.
Formato papel
[En stock. Entrega en 24 / 48 horas]
antes:
41,08 €
ahora:
39,03 €
Fundamentals of strategic management
Guerras Martín, Luis Angel
;Navas López, José E.
;Navas López, José Emilio
Civitas Ediciones, S.L.
This book is designed as basic support for the higher education of undergraduates
in Business Administration and Management and similar degree courses who are
interested in subjects related to Management and Strategy and are studying the syt
labus in English. The text is especially recommended for short courses and has been
adapted to the teaching methods proposed by the European Higher Education Area
(Bologna Process).
It may also be of great use as an introduction to the subject for post-graduate students
on courses at universities, business schools and similar institutions, in subjects related
to Strategy, as well as a required reference tool for all those professionals and business
executives who, from a practical perspective, assume a predominantly applied view
of business and are responsible for managing and advising firms.
Through this three-pronged approach, the book serves as an introductory handbook
that covers the more salient issues and problems that comprise the theoretical corpus
of the management model known as Strategic Management. Accordingly, it incorpo-
rates a raft of teaching resources -examples, applications, assessment questions.
recommended readings, summary tables, case discussions, videos, strategic tales.
and more- to provide the reader with a better understanding of the theoretical content
developed.
in Business Administration and Management and similar degree courses who are
interested in subjects related to Management and Strategy and are studying the syt
labus in English. The text is especially recommended for short courses and has been
adapted to the teaching methods proposed by the European Higher Education Area
(Bologna Process).
It may also be of great use as an introduction to the subject for post-graduate students
on courses at universities, business schools and similar institutions, in subjects related
to Strategy, as well as a required reference tool for all those professionals and business
executives who, from a practical perspective, assume a predominantly applied view
of business and are responsible for managing and advising firms.
Through this three-pronged approach, the book serves as an introductory handbook
that covers the more salient issues and problems that comprise the theoretical corpus
of the management model known as Strategic Management. Accordingly, it incorpo-
rates a raft of teaching resources -examples, applications, assessment questions.
recommended readings, summary tables, case discussions, videos, strategic tales.
and more- to provide the reader with a better understanding of the theoretical content
developed.
Formato papel
[En stock. Entrega en 24 / 48 horas]
antes:
41,08 €
ahora:
39,03 €
FICHA TÉCNICA
- ISBN: 978-84-1085-805-3
- Fecha de edición: 2026
- Nº edición: 3
- Idioma: Castellano
- Encuadernación: Rústica
- Nº páginas: 325
- Materias: DERECHO MERCANTIL / Empresa /
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Otros libros de Navas López, José E.
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La dirección estratégica empresa. Teoría y aplicaciones (DÚO)
Guerras Martín, Luis Angel ; Navas López, José E.
antes:
47,36 €ahora:
44,99 €
Otros libros de Navas López, José Emilio
-
Fundamentos de dirección estratégica de la empresa
Guerras Martín, Luis Angel ; Navas López, José Emilio
antes:
37,89 €ahora:
36,00 €
